Book Review
| Author |
| Subham Sikdar |
| Date of Publication: June, 2026 |
| Volume: XXIII |
| DOI:10.65734/tgi.ssei.avp.ijcsss.ti.23.17 |
| Abstract |
| Introduction and Scope Marketing Shakespeare: Post-Independent, West Bengal is an ambitious and interdisciplinary study that interrogates a deceptively simple but intellectually rich question: “Is there a market for Shakespeare in post-independent West Bengal?” Dr. Lipika Sikdar approaches this enquiry not merely as a literary scholar but as a cultural historian, media analyst, and sociologist of literature. The book situates Shakespeare not only as a canonical literary figure but as a living cultural brand, embedded in Bengal’s academic institutions, performance traditions, print media, popular culture, and collective consciousness. The work is positioned at the intersection of Shakespeare studies, cultural economics, postcolonial reception, and media history, making it distinctive within Indian Shakespeare scholarship. Rather than rehearsing familiar textual interpretations, the author shifts attention to circulation, consumption, and commodification, thereby reframing Shakespeare as an enduring economic and symbolic capital in Bengal |
| View Full Article |
