Digital Misogyny and Its Impact on Youth Culture in Manipur
| Authors |
| Dhanamanjuri Lourembam & Ngoruh Engnithar Aquiline Moyon |
| Date of Publication: December, 2024 |
| Volume: XXIII, No.- XXVI |
| Abstract |
| The emergence and widespread popularity of social media platforms like Facebook, Instagram and TikTok have given rise to a novel demographic referred to as “influencers”. Influencers are people with a substantial social media following who possess the ability to sway the opinions and behaviours of their audience. Misogynistic influencers, like Andrew Tate, propagate ideas and beliefs that are detrimental to women. Tate, a former professional fighter turned media personality has garnered a huge following by expressing derogatory views on women and sex among other things, particularly appealing to men and young boys. His influence extends globally, reaching even the youth in Manipur due to the pervasive nature of the Internet. While the North East region of India is often considered to be more progressive in terms of gender equality compared to the rest of India, the reality is that women still face subordination in various aspects of life, partly due to entrenched beliefs in their inferiority to men. The misogynistic rhetoric of people like Tate will only serve to exacerbate this situation, necessitating awareness about their influence and the harmful effects of their message. This paper will briefly examine the evolution of online misogynistic influencers and their surge in popularity. It will also explore how this phenomenon originated in the Western world but has transcended geographical boundaries to reach even Manipur, a small state in India. It will further make an attempt to assess the impact of online misogynistic influencers like Tate on the youth in Manipur in the hope of revealing the pervasiveness of misogynistic narratives and their detrimental effects on the attitudes, behaviours and perceptions of youth in Manipur. |
| View Full Article |
